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AI has been massively disrupting the advertising industry, devaluing skills, and downsizing teams. Ad platforms are becoming more and more automated, meaning the most important lever to drive success within paid ads is through ad creative.

The lines between media strategy and creative strategy are blurring, and the future belongs to generalists who can bridge the gap between creative, strategy, and execution. A one person paid ads team.

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About me.

👋 Hi, my name is Brian McCreadie and I have managed $150MM+ dollars in ad spend and generated 250k+ leads through campaigns on Meta, Instagram, TikTok & most other platforms. I've worked for both startups and large brands like Hulu, Sennheiser & Universal Pictures.

​Along the way I pivoted from being a narrowly focused media buyer into someone who can dish out advanced creative strategy, build ads, execute the campaigns in platform, and report on learnings.

A one person paid ads team!

Resourceful generalists who lean into the latest AI-powered tools are capable of providing massive value (and cost-savings) to brands who have realized that the old way of doing things are now ineffective.

Most of these are startups, but more mature brands are starting to explore this concept and I'd bet big that it's not going away.

I put this into practice by building out a  1-person performance ads practice, by exploring the latest platforms and tools, and by sharing everything that has helped me along the way.

I also offer consulting, auditing, training and coaching for brands and marketers  who are looking for 1:1 help that is custom to your specific challenges.

Thanks for checking out my stuff, and reach out if you need anything! 🫡

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Brian@Creativepilot.co

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